Social media is a free (or very cheap) way to boost your business online. We’ve worked the spectrum of verticals from restaurants, gyms, professional services big and small. The biggest issue for small business owners is the big one: time.
You don’t have time to keep up with everything. You have sales, marketing, managing clients, running finances and everything in between. It’s hard to add content creation on Facebook to your plate.
These are a few ideas that I relay over that helps business owners on a budget increase their audience:
- Drink a beer & plan. Pour one of your favorite beers or glass of wine and start to plan a bit. This is something you can handle in a half hour to get started. Make a calendar on what to post 3-5 times a week to get the ball rolling. Monday’s could be infographics, Wednesday’s could be funny meme’s, Friday could be a SnapChat you post on other platforms. Give yourself an easy calendar and stick to it.
- Don’t try to be perfect. Business owners want to portray their business in a certain way. Social media is way more laid back than you think. Throw out content that gets the conversation started. If you’re a gym owner, post a picture of food and ask what your audience’s favorite cheat meal is. Don’t over think it.
- Tell your secrets. You’re an expert in your industry. People know this. But the likelihood of the information you know not being on the internet somewhere is very unlikely. What professionals sometimes forget is that they’re not coming to you for information per se, but for you to do do the job for them. To piggy back on the gym example, free personal training workouts are all over the internet. They come to the gym to get the 1 on 1 attention. Giving out some of your workouts won’t hurt your business.
- Use Google. Not exactly an expert blurb here but using Google for content is great. “Funny your industry infographic” search will give you some good stuff. “Video on X” will give you a sharable video. Search, save and post.
- Just go. Know that your content isn’t going to be the best or feel organized but just get started. The hardest week is the first one. Make that plan and stick to it and get your first post out there.