Email marketing is a great tool if it’s used the right way. Besides generating new business, it’s also a great tool for creating repeat business or keeping in touch with people that have expressed interest. The last thing you want to is come off pushy, or worse, boring.
1) Use Gifs
If you’re speaking to a CEO of a large company and looking for a job, it’s probably not best not to use gifs. If you’re looking to capture attention and humanize your emails, you get the green light. It’s incredibly easy to drag and drop any gif you want from giphy into your emails. Type in whatever you think will resinate with your target demo. “Puppies” usually doesn’t disappoint. You can even scrap “sincerely” at the bottom of your email and replace it with this:
Some people are a little reluctant to use this approach and I can see why. Some think that it can make prospects view you as “unprofessional.” I don’t think using a light hearted and funny moving picture can really sway people into not trusting you as a professional. Across the board with dozens of marketers using gifs in emails, the positive outweighs the negative by a long shot.
2) Offer something and ask for nothing in return
This is a tough one because you need to have something to give. Free cash always works well but it’s on the bottom of my list of things I’m willing to do.
It’s important to be creative here and really double down on what you do best. I’m a blog and vlog guy, so I’ll put my blogs in my marketing emails and point people to something (hopefully) useful. Maybe you came from one of me emails. It worked! You may be someone who is constantly scouring the internet for information about your profession. You may just be someone who watches funny videos. If it has something to do with your vertical, don’t be afraid to share it! If it makes you laugh, it’ll make others laugh as well.