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The Best Marketing Agency For My Business

The Best Marketing Agency For My Business

Digital marketing is a crap shoot when you’re trying to figure out what’s best for your business. You can hear opinions from all different kinds of business owners. What I’ve found when speaking to thousands of sole proprietors is they all may have tried the same tactics but with different approaches. Some of the common […]

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The Building Blocks Of Growing A Fitness Business

The Building Blocks Of Growing A Fitness Business

As any business owner, you want to grow your business in the most efficient way possible. Everyone has their own beliefs in how a business should be ran and everyone certainly has their comfort zone when it comes to marketing. The greatest thing about fitness experts and gym owners are they are down to earth. […]

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3 Easy Email Marketing Tactics

3 Easy Email Marketing Tactics

Email marketing is a great tool if it’s used the right way. Besides generating new business, it’s also a great tool for creating repeat business or keeping in touch with people that have expressed interest. The last thing you want to is come off pushy, or worse, boring. 1) Use Gifs  If you’re speaking to a […]

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As A Business Owner, Shouldn’t You Worry About This?

As A Business Owner, Shouldn’t You Worry About This?

I’ve talked to to countless business owners in my young career and none of them are exactly the same. Their business reflects their beliefs, thoughts, habits and goals. Everyone thinks differently about the effectiveness of “the internet” and social media. The one premise I will never agree with is “the internet doesn’t result in sales […]

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Play To Your Strengths

Play To Your Strengths

If you asked anyone off the street what they think works best on social media, I assume most would guess videos. They add personality, there’s more life to it than a simple graphic or status update. Each platform is different from the other but videos are the way to go. You can see from the […]

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What The S*** Is SEO?

What The S*** Is SEO?

Search engine optimization (SEO) is really confusing to most clients I speak with. There are opinions flying all over the place and it’s hard to grasp the big picture. Explanations that are pages long and very granular make it hard to understand. The one piece you should always understand is Google has the consumer’s best […]

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Social Media Planning That Works

Social Media Planning That Works

Social media really doesn’t have to be too complicated. The great part about putting out great content, or repurposing it from other sources, is that it can be shared across the board for your business (Facebook, blog, LinkedIn, etc). When you have great content, it really drives SEO as well. The main idea from the […]

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Going Live on Social Platforms.

Going Live on Social Platforms.

There needs to be a little strategy going behind your Facebook Live broadcast. You may have seen Facebook Live ads all over the place as of late. They’ve been dominating billboards here in Boston. “It’s as easy as 1,2,3.” Of course, it’s much more difficult for a business than it is with an individual showing […]

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Best Types of Content for Facebook: You’d Be Surprised

Best Types of Content for Facebook: You’d Be Surprised

People just aren’t the biggest fans of reading anymore. They’d much rather have accessible and informational videos at their fingertips. You may have noticed this on Facebook and across social media platforms. Even some of Instagram’s biggest accounts have refocused just sharing viral videos. Just 4-5 years ago, photo’s used to produce the most engagement […]

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